Prologis Helps Unlock Growth Potential of Chinese Apparel and Footwear Industry in Transformation

As one of China’s traditional pillar industries, the apparel and footwear industry has been an instrumental part of the world’s second-largest economy. With its global reach, three-dimensional supply chain network, high-standard infrastructure, and customer orientation, Prologis China has worked tirelessly to help footwear and apparel enterprises improve their supply chain efficiency.

Active in the clothing and shoes industry, Harbor Logistics, which is partially owned by Septwolves, is one of the many companies in Prologis China’s large customer base. Based in Prologis’s Chengdu Qingbaijiang Logistics Center, Harbor Logistics has leveraged its regional resources and network to provide integrated warehouse and distribution solutions for a number of footwear and apparel enterprises, such as Septwolves and Kappa.

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High-standard warehousing offers improved space utilization and efficient operations

Apparel and footwear products are marked by short lifecycles and strong seasonality. The very nature of these products calls for a quick response in logistics. As omni-channel retailing gains traction, fashion companies have become especially demanding on the readiness of logistics. This has posed growing requirements for the logistics system of footwear enterprises. Warehousing stands out as an important part of the supply chain.

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Prologis China’s state-of-the-art warehousing facilities offer safety and improved space utilization while also enabling cost-effective yet efficient operation, a key element to modern logistics. The Chengdu Qingbaijiang Logistics Center is home to both logistics warehouses and operation offices. Every warehouse storey has a net height of 10m, offering improved space utilization and increasing the capacity to store more goods. In addition, the housing of offices in the warehouse allows customers to monitor the shop floor in real time and improve communication efficiency.

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Offering digital services to solve customer pain points

By going digital, we aim to better serve our customers and improve their decision-making process. Prologis China has also launched its “Prologis Service” on WeChat, providing information in voice format, such as warehouse layout, traffic, site layout, the status of the warehouse and professional services. With “Prologis Service”, existing and prospective customers can get a quick snapshot of Prologis China’s top-notch infrastructure and service capabilities. This helps to speed up the customer decision-making process.

Moreover, the customer-oriented company goes about promoting its “Smart Park” projects, which have been designed to enable enterprises to gain easy access to convenient, efficient, safe and effective services through various terminal applications. Our goal is to build innovative, coordinated, green, open and shared parks through a comprehensive digital transformation and upgrade.

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Acting on the megatrend of carbon neutrality and growing with customers

As China’s “dual carbon” strategy takes hold, companies in the upstream and downstream of the logistics industry are met with both opportunities and challenges as they shift to green practices. In recent years, Prologis China has been using proven solutions to expand its business into low carbon and environmental protection fields. From the installation of energy-saving lamps in the depot area, to daylighting bands on the roof, Prologis China has been doing everything in its power to help customers save energy and reduce emissions. All parks are equipped with charging piles for customers to power their new energy vehicles. Moreover, customers' electric bikes can be charged for free at the park’s large parking shed.

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Prologis China’s offering goes beyond warehousing solutions. The company’s all-encompassing portfolio of solutions has been widely used in new energy vehicles, pharmaceuticals, smart manufacturing and other niche industries. Moving forward, Prologis China stands ready to join hands with more customers as they move up the value chain.

 

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